When you think of your pay-per-click ads appearing in the search engines such as Google, it is natural to assume that being listed in the top position is the best placement for success. Think again!
This is one of those fact where what would seem best but in reality is not. The reality is that people usually click on the ads in the middle or towards the bottom.
This is great news for advertisers who undertand this truth because it means that you can save a ton of money on your bids.
You don’t need to be listed first in search engines! There is often a significant gap between the first and second or third position bids for Google pay-per-click ads. This is where you will be saving. Let others pay the top dollar to be listed first…. By stretching you advertising budget this way you will not only save some money on your ppc bill but you may very well get more traffic to your website by being further down the list of Google ads in the search engine. Go figure!
Use the Google tools in your Adwords account to figure out the top bids for the keywords you are using. The easiest way is to start with a bid of let say $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep on keying on the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid on this amount. You will save a ton of money this way.
Another thing that will help you get better results with your Google Adwords campaigns is to study your competition. If you are using ppc to advertise an affiliate program and someone else is doing the same, study their web pages. If they are running their ad on a regular basis, it means what they are doing is working…so you should study what they are doing.
Do these advertisers direct prospects to a pre-sell website or directly to the products they are marketing? This is where you usually can tell the difference from the beginners and the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build the all-important list.
Hardly anyone will buy a product the first time they visit the website. Follow-up is crucial to converting your pay-per-click traffic. If you did not capture email addresses, you cannot follow up with your prospects and convert them to buyers. If you send prospects directly to the product page, you will be losing hundreds and probably thousands of dollars every year. Setting up targeted email marketing campaigns and capturing email addresses is not difficult and can prove to be a success for your overall business.
Also if this is your first time signing up with a pay per click company like Google Adwords or Yahoo Search Marketing, remember to search for discount coupons for these companies. They usually have a promotional discount coupon codes for new advertisers and the bonus can give you additional credit to get traffic to your website. Here’s a working $25 Yahoo Search Marketing Coupon.
Download more Free tools, keyword research softwares and Ebook on Internet Marketing at Internet Marketing Advice website www.BOBmarketing.com