Posts Tagged ‘web promotion specialist’
I have been a web marketer for the last ten years; there have been many changes to the way people should go about promoting their websites in this time and it can prove to be a bit of nightmare trying to keep in touch with the latest web promotion changes. What worked only three years ago could now result in your site receiving a ban or penalty on the major search engines. Link exchanges, at least on an excessive basis, and buyings links to gain a high ranking are now a thing of the past. So as we move through 2009 what types of web promotion strategy should a webmaster be following?
I am not personally involved in this industry; I prefer to help people to stop stuttering and I also work within the fostering services UK sector.
It is not that long ago when a person, well at least a person that had enough money, could purchase a highly ranked backward link which would then result in their website gaining a high SERPS. It did not even seem to matter if the site that was providing the link had anything to do with the site purchasing the link. We therefore saw online poker websites purchasing text link adverts on media and publishing websites which had a high page rank. The trading of backward links became big business with many people making a large amount of money.
Google, the daddy of all of the search engines, then decided to change the rules and I for one am very happy that they did. They decided that it was no longer ethical to buy or sell backward links. This upset a lot of people, this tends to happen when money is involved, with many accusing Google of acting as God. The reply from Google was short and to the point and went along the lines of; it is our search engine and we therefore decide our own guidelines; if you want to sell text links that is fine but it may result in some form of penalty as this goes against our current. They were basically saying you can do whatever you want with your website and at the same time we can do whatever we want with our search engine. Fair play, I say. I am actually very happy with the new guidelines; it was very hard to compete with webmasters who had deep pockets etc. Now the one-man band can compete with the big corporation; hard work, keeping up to date with the latest guidelines as well as learning from the SEO experts will once again prove to be very beneficial.
2009 brings about a new watch word in the world of web promotion; relevancy. What does this mean? Well quite simply the backward links that you attempt to obtain now need to be relevant to the site that you run for them to have a real benefit. Again this surely is common sense. If a website about gardening has a link pointing to a website about camping, is this offering any value to its site visitors? Not really.
2009 is also the year when those who are willing to work hard will finally get their rewards. Some of the old favourites such as article marketing are becoming more popular than ever but quality is now far more important than quantity. Only the best articles will be chosen to be published on other people’s websites and let’s face it they have enough articles to choose from.
Ensuring that your website is optimised correctly with the main keywords placed naturally within the text of the homepage will also be essential, be careful not to “keyword stuff” your homepage though.
OK, we all agree that your site looks the business but there is a famous saying; there is no point in having a superb looking website if nobody ever sees it. It has been “live” on the internet for at least a month but you are not receiving any visitors to the site. What can you do? Yes now is the time for the all important web promotion of the site. Oh no, you may be thinking. “I do not really have the cash for web promotion after paying for the web hosting, the domain and the web designer to build the site. There is not a lot of money left over in the budget for web promotion as well”.
This is an all too common theme and one I hear time and time again. I offer an affordable web promotion service in the UK and I have a lot of enquiries from people who had just presumed that their site would be able to achieve high rankings within Google purely by the skill and knowledge of the web designer. It is quite rare for web promotion to be a part of the service unless it has been previously agreed.
So here are my four killer web promotion techniques. They have worked for many websites including a friends DVD authoring website.
1. Start by deciding which phrases or keywords that you are hoping to achieve a high ranking for and ensure that they appear on the homepage.
2. Try to obtain one-way backward links via a link building campaign.
3. Use article marketing as it is a well known free form of web promotion that works. This is of benefit for a number of reasons; it helps to spread the message of the service/products that you provide; it enhances your reputation within the market plave and it also enables you to gain backward links
4. Add unique content to your website on a regular basis.
As well as being a web promotion specialist I am also a speech coach and these techniques have helped me to obtain high rankings for stuttering treatment websites.
They are sure to help the readers of this article as well.
So you have paid a lot of money for the web design and now have a professional looking website. Despite the fact that the site has been “live” on the net for a while you are not receiving a lot of vistors to the site. What can you do? It is now the time to start promoting the website. “Oh no, not more costs”, you may be thinking. “I do not really have the cash for web promotion after paying for the web hosting, the domain and the web designer to build the site. I do not have a lot of money left over to promote the site as well.
This is an all too common theme and one I hear time and time again. I offer an affordable web promotion service in the UK and I have a lot of enquiries from people who had just presumed that their site would be able to achieve high rankings within Google purely by the skill and knowledge of the web designer. It is quite rare for web promotion to be a part of the service unless it has been previously agreed.
So here are my four killer web promotion techniques. They have worked for many websites including a friends DVD authoring website.
1. Start by deciding which phrases or keywords that you are hoping to achieve a high ranking for and ensure that they appear on the homepage.
2. Try to obtain one-way backward links via a link building campaign.
3. Write quality articles and submit them to the popular article marketing directories. This is of benefit for a number of reasons; it helps to spread the message of the service/products that you provide; it enhances your reputation within the market plave and it also enables you to gain backward links
4. Add unique content to your website on a regular basis.
As well as being a web promotion specialist I am also a speech coach and these techniques have helped me to obtain high rankings for stuttering treatment websites.
I am confident that they will also be of great benefit to the readers of this article.