Posts Tagged ‘SEO mistakes to avoid’
Many internet marketing beginners have a basic understanding of search engine optimization (SEO).Beginners want their sites to rank well in the search engines without realizing their sites might be the problem. This article presents 6 SEO mistakes to avoid on your website.
1.Frames – Many people use frames when building their web pages.Frames cause problems for search engines because the content in the frames is not easy to track. The search engines cannot distinguish which frame contains the main content, so they could be tracking something not conducive to SEO for your website.
2.Flash – Flash is a popular way to make you website stand out.This might look good, but in terms of SEO, it means nothing.Search engines cannot read Flash files, so it would be useless for you to include Flash on your site.
3.Keyword Stuffing – Using too many keywords will cause your page ranking to go down.Having too many keywords causes search engines to think that your page is being spammed or that it is artificially created.Search engines want unique content.
4.Keyword Hiding – This is related to keyword stuffing. Attempting to make keywords that are colored the same as your background, and effectively “hiding” them, will cause the search engines to downgrade your page ranking.Again, this is because search engines see spam.Search engines do not like to be tricked.
5. Text Inside Images – Sometimes marketers post images with a caption that is already embedded into the image. It is better, however, to post the image by itself and have the caption be written in HTML. The reason is that search engines use something called “spiders” to extract information from your web page.Spiders will assume any embedded text in an image is part of the image and will skip over this text. If the caption is written as separate HTML, the spiders will read that caption and include it for SEO purposes.
6. Javascript Links – If you use links on your side, you need to make sure to use simple HTML links instead of Javascript controlled links. Spiders will extract information from those links to be included for page ranking.
When an internet marketer is just starting out, search engine optimization can be a daunting challenge. By taking these mistakes into account, however, an internet marketer can be confident that he or she is getting a good start.Avoiding these mistakes as well as implementing other SEO techniques will cause your page to be ranked in no time.
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The author, Dean Lee, is a member of Maverick Money Makers, a club where he is learning to make over $4000/mo. You can join too by visiting http://www.CouchPotatoDollars.com