Posts Tagged ‘internet marketing online’
So what is Viral Marketing? It’s really just a method to get your message out to as many people as possible by word of mouth. In other words the idea is to spread your message much like a computer virus spreads.
“Infection” in this case though is a good thing; in this context it’s people becoming aware of you and your website.
Now the actual message can be in many formats, from an email, a video, an audio file, and more. The idea is to multiply your message by getting people who already have your message to spread it to people they know,.
First, let me make it very clear that I am not talking about sending Spam out to millions of people. Apart from the legalities of doing this, sending spam is just nuts, no one ever wants it, and is certainly not going to spread is it, after all if it makes it past the spam folders and actually makes it into an Inbox, it’s going to get deleted when it is read isn’t it (that’s if it even gets read).
Here we go with what seems the topical phrase of all my articles, “Relevant Great Content”. Yes nothing has changed, you need to give value to people who have received your message so that a) they may want to take action with it, and b) forward it on to other people.
So how do you get people to do this? How do we get people to actually pass on your message to someone else?
Firstly it needs to be something usefuk and relevant. In other words it must have value either real or perceived. The person who has received your message has to believe it will give value to someone else (and/or them!) before they will pass it on.
One thing I have found in this industry is the power of partnerships; it’s a lot easier to get you message out there if you have friends in the industry with large mailing lists of their own.
Lets imagine you have released a new e-book. You currently have a mailing list of 1000 people who have expressed an interest or actually purchased something from you in the past.
Your e-Book is, of course in a related niche so you feel sure you can generate some interest in your mailing list so that is the first place to attack.
Now you do have an affiliate program in place don’t you? Read up on the details of why you need an affiliate program in the affiliate article, as this is a vital step because decent affiliates will market your product to their mailing lists and contacts, and this is the power of viral marketing!
When starting to look more at viral marketing campaign; it pays to do a little research first as a further way to move forward fast!
Let’s say you have 100 affiliates and each have 1000 customers on their mailing lists. Suddenly you have leveraged on your affiliate and your message is broadcast to 100,000 people in addition to your 1000 people in your mailing list.
Taking it to the next level imagine if your affiliates have affiliates of there own, see how the numbers can grow exponentially?
Now this example is about affiliates, but there is also no reason with the right message that you can’t get your customers doing the work of the affiliates by forwarding your message on to their friends.
In these cases the primary motive is not making money, but it may be because they think your product is great and a friend would benefit from it, or they just think it’s cool and want to tell the world.
Ahhh the power of word of mouth advertising, I tell you there is no more powerful force in advertising then getting your customers telling their friends how cool, hip and fantastic you and your products are (I’m sure you’ve told all your friends about me, haven’t you?).
If you can get customers telling your friends about your product and then once they sign up they tell their friends well you can see that it will take no time at all to have a huge response to your message!
You’ll be needing to buy new servers for your website because the old one has melted with the overwhelming traffic you have received (did you like how I got a reference to my website in between the valuable content?).
Ok Tim, I hear you saying I get the message that this Viral stuff may be handy, but how can I actually use this stuff on my site.
Well firstly, a great technique I used is included in with the master Mike Filsaimes Butterfly Marketing product this has Viral Software included for people who can easily pass on information about your site to other people. They actually automatically get a box to enter friends email addresses, etc.
Pretty well no other method will get you more traffic than Viral traffic because let’s face it, Viral traffic is effectively word of mouth advertising (assuming you have set it up properly). Some of the coolest sites on the Internet exist and grow in member sizes every day due to these techniques.
Website traffic should be your main concern if you’re an internet marketer.After all, no traffic, no dollars. Generating quality leads can be simple and cost efficient, but only if you know where to look. Here are 7 tips for generating more traffic to your site:
1. Old School Direct Mail – It sounds weird in this age of internet to say this, but direct mailing is still effective!You may need a small budget, but the benefits greatly outweigh the costs. Plus, there are many places where you can get free business cards and such. Have them printed and then go distribute them in the parking lots of your neighborhood grocer or wholesale foods store (eg Costco).
2.Domain Name – If you haven’t gotten one already, you need to get a catchy domain name to use instead of the affiliate link. Think about it, if you see xxx.affiliate.com vs. www.bestaffiliate.com, which would you visit?Often, the first thing a person sees is the domain name, so make sure it’s something people will remember.
3. Social Networks – This can be online or offline!Facebook, MySpace, and Twitter are just some of the many places online where you can market to social networks.Create your own group where you can be an authority on affiliate marketing.You can also share your site to your friends and family via word of mouth!You never know if someone needs what you’re selling.
4.Write Articles – Write articles that link back to your site.Don’t think… just write! If you’re good, you can pump out a few articles in an hour that you can distribute to various article databases on the internet.
5.Classifieds – A classic, but effective method.Online, use craigslist or any similar type site (there are many out there). Offline, look at your local newspapers or look into making a press association ad so it can be distributed to several papers all at once!
6.PPC (Pay Per Click) – Pay a small amount for your traffic!There are many options, so pick the one that best suits you.Pay per click comes in many forms.It really depends on what you think would best reach your customers.
7. Backlinks – Link your site to other people’s sites and have their traffic be your traffic.Ultimately, the more people see your site, the more chance there is for you to make a sale.
These 7 tips can help you increase traffic which will increase the number of dollars in your pocket. All it takes is implementation!
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The author, Dean Lee, is a member of The Maverick Money Makers VIP Club, where he is learning to make thousands of dollars from the comfort of his own own, working only about 4 hours a day.