Posts Tagged ‘bid prices’
PPC stands for Pay Per Click – a much-used advertising method on the Internet. Found on websites, advertising networks, and particularly on search engines, PPC advertising involves sponsored links that are typically in the form of text adverts. These are typically placed close to search results, where an advertiser pays a particular amount for visitors who click on these links or banners and land on the advertiser’s web page.
In essence, PPC advertising is all about bidding for the top or leading place on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising can also be referred ot by the following terms or titles
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the ‘landing pages’ for your ads.
7. Positioning the advert in the search engine.
A great place to learn more is Commission Blueprint 2.0.
There are many plus points to Pay Per Click advertising, making it an effective method of building a business ‘online’. Some of these are detailed below:
-Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.
-Obtain specific, pre-qualified, and quality traffic. Pay per click gives you traffic that is well-targeted. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by purchasing your product or subscribing to the service that you are giving.
-Expand your reach. PPC advertising provides additional traffic to your site, separate from the natural or “organic” search engines. Learn more from this Commission Blueprint 2.0 review.
-Track your expenditure. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the period of time spent on the website and the number of pages (including the individual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Next are some things to factor in when you create a campaign
1. Know your product. Take an inventory of the product and/or services that you have to give (ahead of anything else).
2. Remain within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Monitor the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.
5. Uncover the best keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually monitoring existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your company. Focus on specific keywords, not on general ones.
6. Write quality ads. A quality PPC advert will be able to get a searcher to take action. There are many approaches to this:
· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits (“Lose weight”)
· Direct instructions (“Click here”)
7. Maintain a quality-looking website. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Provide contact addresses to build reputation in the eyes of possible cutomers.
8. Monitor your competitors adverts and keywords. This kind of data is important and is fairly easily found.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment. For an excellent way to monetize your PPC knowledge please take a look at Commission Blueprint 2.